Sold

How to make it easy for people to buy from you - this programme is a refreshing and clear guide to the basics of selling that takes away the clutter of crafty techniques and tactics.

SKU: 9780273675549
Price: £12.76
£12.76

It's time to be more effective by focussing on the critical sales factors that really make the difference. Sold is a refreshing and clear guide to the basics of selling that takes away the clutter of crafty techniques and tactics.

Steve Martin and Gary Colleran train the sales teams in some of the world's most successful companies, including Nike, GlaxoSmithKline and Microsoft. Their programme will help make it easy for people to buy from you. Sold!

“Sold does for selling what 'unplugged' did for rock music – it brings it back to core competencies and basics.” Barry Gibbons, former Chairman and CEO, Burger King Corp.

Business Audio: Sold
Details
Progamme authors: 
Gary Colleran
Progamme authors: 
Steve Martin
Presenters: 
Gary Colleran
Presenters: 
Steve Martin
ISBN: 
9780273675549
Number of discs: 
0
Duration: 
65minutes
Contents

Track 1
Introduction
and
The first principle

Track 2
The second principle: creating and maintaining a valuable customer relationship

Track 3
The third principle: establishing what is valuable to the customer

Track 4
The fourth principle: Providing what is valuable to the customer

Track 5
The fifth principle: gaining a commitment to action

Track 6
Re-visiting the first principle: creating a well formed sales goal

Track 7
Credits and Trailers

CD & Download
Find out how you can download this Sold as an MP3 from Podexec