Marketing Judo

If you want to build a brand or business, but don't have a big budget, then this programme is for you.
Marketing Judo is based on the principles of martial art Judo, where brains matter more than brawn. In seven moves, you can learn how to lever the strength of others, move quickly and keep your balance while bigger companies fall around you.
Each move includes practical examples from a whole range of companies, and from John and Richard's own experience of turning Harry Ramsdens from one fish and chip shop into an international brand by using a tiny marketing budget but lots of creativity.
They present these ideas in an entertaining way, live on stage in front of an audience of entrepreneurs and business leaders.
"A story worth the telling, seasoned with humour and sound advice that will leave your competitors flat on their backs." Richard Donkin, Financial Times columnist.

SPECIAL OFFER! WHILE STOCKS LAST!
For a short time, when you download this title, you'll receive a copy of the best selling book of the same name ABSOLUTELY FREE! Book stocks are very limited so order now.

"Marketing Judo shows how you can take a very simple concept - even in a 'non-fashionableâ' area - and using like techniques and approach, build that up into a massive business." Sir John Harvey-Jones

Sold out in CD format. Available on download from www.podexec.com