The Fight for Competitive Advantage

The biggest challenge for all organisations is identifying, securing and maintaining competitive advantage.

SKU: 9780273706403
Price: £176.21
£176.21

This unique one day event, set in a mock boxing ring, examines the key drivers in the fight for competitive advantage, presenting the very best experience and models from the US and from Europe.

Tom Peters and Professor Richard Scase debate key issues such as business leadership, technology, HR strategies, globalisation, marketing, branding and future trends from a UK, European, US and global perspective.

In the ring in this sparring match of inspirational words, are:
Tom Peters: best selling business author and the world's top management guru
Professor Richard Scase: author, academic, entrepreneur and Europe's leading business strategist

Business Audio: The Fight for Competitive Advantage by Tom Peters
Details
Progamme authors: 
Professor Richard Scase
Progamme authors: 
Tom Peters
Presenters: 
Professor Richard Scase
Presenters: 
Tom Peters
ISBN: 
9780273706403
Number of discs: 
0
Duration: 
320minutes
Contents

Disc One
Round One: The Future
- Introduction
- Richard Scase
- Tom Peters

Disc Two
Round 2: Business Leadership
- Tom Peters
- Richard Scase

Disc Three
Round 3: Talent
- Richard Scase
- Tom Peters

Disc Four
Round 4: Marketing
- Tom Peters
- Richard Scase

Disc Five
Questions and Slides
- Questions on The Future
- Questions on Business Leadership
- Questions on Talent

- Questions on Marketing

- Credits and Trailers

CD & Download