Richard Richardson began his career in marketing with Rowntree Mackintosh before spending the next 12 years with multi-national advertising agencies such as BBDO and Young & Rubicam. He joined John Barnes in the acquisition of Harry Ramsden’s being responsible for Marketing and Franchise Development. Following the sale of Harry Ramsden’s he has formed Marketing Judo Ltd with John Barnes and was an active investor in La Tasca before its recent sale. He is a frequent speaker at conferences and events sharing the Marketing Judo principles for success.