Red Business Volume 4 Issue 11 offers the following line-up on a 70 minute audio CD:

BUSINESS DEVELOPMENT

Transparency in Business
The benefits that a more open and transparent relationship with customers can bring to your business

Human Sigma
Based on extensive research from Gallup, practical methods of improving the relationship between your staff and customers

Writing Winning Copy
Advice from copywriting expert Drayton Bird on writing text that sells

PERSONAL DEVELOPMENT

Sticky Ideas
Techniques that will make your ideas more durable from the co-author of best-selling book "Made to Stick".

FOUR THOUGHT

Professor Richard Scase
Knowledge sharing within your business, the how and why

BUSINESS LEADER

Deirdre Bounds
Founder of the ethical travel company i-to-i tells how she turned her dreams of travel into a multi-million pound business and then sold it on to a major plc.