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Sold

Sold

How to make it easy for people to buy from you

Gary Colleran & Steve Martin

£14.99
Sold - Click to enlarge

This motivating audio business book is a refreshing and clear guide to the basics of selling that takes away the clutter of crafty techniques and tactics. It does what it says on the packet ... shows you how to make it easy for people to buy from you!



 

Business Audio - Programme Description

It's time to be more effective by focussing on the critical sales factors that really make the difference. Sold is a refreshing and clear guide to the basics of selling that takes away the clutter of crafty techniques and tactics.
Steve Martin and Gary Colleran train the sales teams in some of the world's most successful companies, including Nike, GlaxoSmithKline and Microsoft. Their programme will help make it easy for people to buy from you. Sold!

“Sold does for selling what 'unplugged' did for rock music – it brings it back to core competencies and basics.” Barry Gibbons, former Chairman and CEO, Burger King Corp.

£14.99

 

Business Audio - Programme Contents

Track 1
Introduction
and
The first principle

Track 2
The second principle: creating and maintaining a valuable customer relationship

Track 3
The third principle: establishing what is valuable to the customer

Track 4
The fourth principle: Providing what is valuable to the customer

Track 5
The fifth principle: gaining a commitment to action

Track 6
Re-visiting the first principle: creating a well formed sales goal

Track 7
Credits and Trailers

Business Audio - Programme Details

Duration65 minutes
Discs1
ISBN9780273675549
Author(s)Gary Colleran Steve Martin
Presenter(s)Gary Colleran Steve Martin

Business Audio - Preview

Click the Play button to listen to preview audio of this business audio programme

 

 

Business Audio - Programme Authors

Gary Colleran an author/presenter for Red Audio

Gary Colleran

Gary is co-author of the highly successful Sold! with Steve Martin, also his business partner. After 10 successful years of senior roles in the pharmaceutical industry, Gary is now co-director of an international sales training and management consultancy.

 

Steve Martin an author/presenter for Red Audio

Steve Martin

Steve is co-author of the highly successful Sold! with Gary Colleran, also his business partner. Following a successful career in sales, management and training and development, Steve is co-director of an international sales training and management consultancy.

 

Business Audio - Programme Presenters

Gary Colleran an author/presenter for Red Audio

Gary Colleran

Gary is co-author of the highly successful Sold! with Steve Martin, also his business partner. After 10 successful years of senior roles in the pharmaceutical industry, Gary is now co-director of an international sales training and management consultancy.

 

Steve Martin an author/presenter for Red Audio

Steve Martin

Steve is co-author of the highly successful Sold! with Gary Colleran, also his business partner. Following a successful career in sales, management and training and development, Steve is co-director of an international sales training and management consultancy.

 

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