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The Fight for Competitive Advantage

The Fight for Competitive Advantage

The biggest challenge for all organisations is identifying, securing and maintaining competitive advantage.

Professor Richard Scase & Tom Peters

£200.00
The Fight for Competitive Advantage - Click to enlarge

Set in a mock boxing ring, the world's top management guru and Europe's leading business strategist meet in this unique one day event for a verbal sparring match! Peters and Scase debate key issues such as business leadership, technology, HR strategies, globalisation marketing, branding and future trends from a UK, US and global perspective.



 

Business Audio - Programme Description

This unique one day event, set in a mock boxing ring at the prestigious venue The Brewery in London, examines the key drivers in the fight for competitive advantage, presenting the very best experience and models from the US and from Europe.

Tom Peters and Richard Scase debate key issues such as business leadership, technology, HR strategies, globalisation, marketing, branding and future trends from a UK, European, US and global perspective.

In the ring in this sparring match of inspirational words, are:
Tom Peters: best selling business author and the world's top management guru
Richard Scase: author, academic, entrepreneur and Europe's leading business strategist

£200.00

 

Business Audio - Programme Contents

Disc One
Round One: The Future
- Introduction
- Richard Scase
- Tom Peters

Disc Two
Round 2: Business Leadership
- Tom Peters
- Richard Scase

Disc Three
Round 3: Talent
- Richard Scase
- Tom Peters

Disc Four
Round 4: Marketing
- Tom Peters
- Richard Scase

Disc Five
Questions and Slides
- Questions on The Future
- Questions on Business Leadership
- Questions on Talent

- Questions on Marketing

- Credits and Trailers

-

Business Audio - Programme Details

Duration560 minutes
Discs5
ISBN9780273706403
Author(s)Professor Richard Scase Tom Peters
Presenter(s)Professor Richard Scase Tom Peters

Business Audio - Preview

Click the Play button to listen to preview audio of this business audio programme

 

 

Business Audio - Programme Authors

Professor Richard Scase an author/presenter for Red Audio

Professor Richard Scase

As a respected academic, journalist, author, entrepreneur and public speaker, Richard Scase is recognised as the UK's leading business strategist and forecaster.

 

Tom Peters an author/presenter for Red Audio

Tom Peters

Tom Peters is widely regarded as the world’s leading business guru, renowned for his challenging ideas, inspiring seminars and best-selling books. Notably, The Economist tagged him the Uber-Guru!

 

Business Audio - Programme Presenters

Professor Richard Scase an author/presenter for Red Audio

Professor Richard Scase

As a respected academic, journalist, author, entrepreneur and public speaker, Richard Scase is recognised as the UK's leading business strategist and forecaster.

 

Tom Peters an author/presenter for Red Audio

Tom Peters

Tom Peters is widely regarded as the world’s leading business guru, renowned for his challenging ideas, inspiring seminars and best-selling books. Notably, The Economist tagged him the Uber-Guru!

 

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