The White Ladder Diaries

Everybody loves a success story, especially if there have been challenges along the way. This audio programme brings to life all the emotional highs and lows that Ros experienced, because they are told in her own words, on a day by day basis that will keep the listener enthralled and desperate to find out what happened next.
Have you ever dreamed of starting your own business? Want to know what it's like? I mean, what it's really like?
When Ros Jay and her partner Richard Craze first had the idea to start their own publishing company, White Ladder Press, Ros began an audio diary of all those crucial steps, naive mistakes and emotional moments between conceiving the idea for a business and launching the first product. In this abridged version she records the thinking behind all those vital decisions, from choosing a logo and building a website, to sorting out a phone system and finding their first customer.
It tells the story of how they overcame their doubts and anxieties and brought the company to life for only a few thousand pounds, and set it on its way.

If they could do it, so can you. Go on – stop dreaming. Be your own boss.

About the author:
Ros Jay is a business writer who specialises in marketing and communications topics, and has written several books on marketing specifically for small businesses. This diary relates how she set out to prove that she knew what she was talking about.